OUR APPROACH.

Fragmented, 'owned', 'earned' and 'bought' media are weak and of limited use, but together they are a powerful force that can drive content and key messaging via numerous platforms, and will help you attract, nurture and close leads/investments/partners - and any other stakeholders that you are targeting.

Gone are the days when PR, digital marketing, traditional marketing and investor relations can be implemented independently from each other. In today’s multi-channeled world, where consumers use multiple resources to collect and receive information, brands must coordinate all three media types for maximum effect and for best use of budget.

Owned Media

’Owned media’ refers to any media asset that you control and are unique to your brand. Websites, social media channels and blog sites are examples of owned media, just as your own events, e-Books and YouTube channels are.

‘Owned media’ is, as the name suggested, the content and channels that you own and are in complete control of. Your website content, social media activity, blog posts and case studies are all uniquely yours, and we need to create a trusted brand that becomes ‘first to mind’ when one of your target audiences is looking for your services or products.

Owned media allows you to send out positive messages about your brand and is a key tool for ensuring your reputation is amplified exactly the way you want it to be. We can help focus on the content that best promotes the services and/or products you offer and spread the word far beyond its current confines to a wider audience in the digital sphere.

We will implement the perfect strategy to achieve more digital footfall, through engaging copy that makes people sit up and notice, talk about and share. The more engagement the better, as engagement from key influencers will lead to endorsement, and endorsement leads to action.

Earned Media

What use is a fantastic website, an informative white-paper and engaging social media content if it’s not reaching the right people and encouraging people to take action? Earned media is the way of ensuring this doesn’t happen.

The term ‘earned media’ refers to media and influencer activity that creates exposure for your brand. 

You ‘earn’ such exposure through a series of self-generated, organic PR initiatives.

We will increase the exposure through highly targeted media outlets, through influencer mapping and engagement, and through strategically planned social media activity.

Articles, news releases, emails, e-newsletters, exclusive press events, roundtable events, reports, speaking opportunities and awards are just some of the tactics that should be included within your PR strategy.

Social media platforms will provide opportunities to regularly distribute content and news, providing an easily accessible source of information for content writers and journalists.

It’s all about mentions, page likes, reviews, reposts and shares. We can deliver an extensive SEO and content strategy, and provide blogs, connect with industry media to ensure press mentions, reposts to provide the basis for third party coverage that can drive traffic and new clients to your doorstep or website.

Bought Media

Bought media is an excellent way to bring additional traffic to your owned media channels. Paid campaigns, such as exclusive and stand-out campaigns on Twitter, Facebook and LinkedIn can have very powerful results. 

Paying key influencers to comment on your services, retweet and share your links is also a useful avenue and can get people talking about you quickly. The idea is to use bought media to ‘land grab’ attention and to spread the message quickly, so that organic ('earned' media activity) can then take the lead.

Exhibiting at events and exhibitions is another example of ‘bought media. Pay-per-click and display ads, email marketing campaigns, engaging infographics and video are more direct routes that can all reap rewards.