WHAT WE DO.

We are experts at delivering ideas that build businesses and brands.

Building a positive reputation starts with pinpointing your end users and other stakeholders. We then identify who their key influencers are - that is, the media they consume and the voices they respect and listen to. It’s our job to influence the influencers.

It's the role of a PR professional to use relevant and appealing ways to educate these influencers on the brand, its sense of purpose, its news, and its key messages in order to achieve positive endorsement and recommendation. Whether this be in news articles or on social media.

This has always been the job of a talented PR professional - yes, ‘influencing the influencers’ has been at our core for decades.

Yet, with the unprecedented changes we have witnessed (and continue to witness) in

the decentralisation of communication exchanges, and with new technologies, new media channels, new content formats, and dramatic shifts in consumer buying behaviour, there are fresh ways for PR professionals to convey their clients' goals and achieve holistic coverage.

Having a sense of purpose…

To ensure a purposeful and engaging PR programme is implemented, we always start our work with a new client by holding a messaging & positioning workshop. 

Using the proven approach of 'POP' (P for 'Purpose', O for Outcomes, and P for processes), the workshop gets under the skin of the WHY the company exists, plus the WHAT it does and the HOW it does it. The purpose of the workshop it to create clear, compelling messaging and campaign themes that will make the company appealing and relevant to the audiences it serves. 

And this is what should educate your entire external PR programme…