PACKAGE OR BESPOKE?
Based on our experience working with differing client sectors, budgets and objectives, we offer three standard packages.
We can also prepare bespoke programmes should your requirements fit outside these.
Upfront planning, weekly client update calls and a monthly report come as standard with each package.
THREE STANDARD PACKAGES...
Package 1 - £3,000 per month
Media Relations
One press release per month, plus targeted media liaison to deliver coverage that is on-message and delivers against your business objectives. We'll position your brand as worthy of giving relevant comments or features in press articles.
Copywriting
We will create TWO 1000-word SEO-friendly articles or blog posts per month for use either on your 'owned' media (e.g. your website) or for placement with a specific media outlet.
Influencer PR
We will identify the top 25 influencers who matter to your business and end audiences. We will liaise with them with a view to getting positive exposure though them.
Social Media Management - Light Touch
We will manage up to TWO of your social media platforms. Whether it be Facebook, Instagram, TikTok, LinkedIn or Telegram, we'll create engaging content and posts that deliver results.
Package 2 - £4,500 per month
Media Relations
Two press releases per month, plus regular media liaison to deliver coverage that is on-message and delivers against your business objectives. We'll position your brand as worthy of giving relevant comments or features in press articles.
Copywriting
We will draft & place FOUR 1000-word SEO-friendly articles or blog posts per month for use either on your 'owned' media (e.g. your website) or for placement with a specific media outlet.
Influencer PR
We will identify the top 40 influencers who matter to your business and end audiences. We will liaise with them with a view to getting positive exposure though them.
Social Media Management - Medium Touch
We will manage up to FOUR of your social media platforms. Whether it be Facebook, Instagram, TikTok, LinkedIn or Telegram, we'll create engaging content and posts that deliver results.
Package 3 - £6,500 per month
Media Relations
Three press releases per month, plus intense media liaison to deliver coverage that is on-message and delivers against your business objectives. We'll position your brand as worthy of giving relevant comments or features in press articles.
Copywriting
We will draft & place SIX 1000-word SEO-friendly articles or blog posts per month for use either on your 'owned' media (e.g. your website) or for placement with a specific media outlet.
Influencer PR
We will identify the top 100 influencers who matter to your business end audiences. We will liaise with them with a view to getting positive exposure though them.
Social Media Management - Intense
We will manage up to SIX of your social media platforms. Whether it be Facebook, Instagram, TikTok, LinkedIn or Telegram, we'll create engaging content and posts that deliver results.
Speaking Opportunities & Awards
We will create a database of relevant events for you to speak at, and will 'pitch' your key spokespersons as guest speakers. We will also identify relevant awards for your business and will manage the application process and submission drafting for uo to one award per month.
ALTERNATIVE OR ADD-ON SERVICES
Competitions & PROMOTIONS (DIGITAL OR 'TRADITIONAL')
Industry Analyst Relations
Event Organising & Management (E.G. PRESS EVENT, PRODUCT LAUNCH)
Corporate PR
Crisis PR AND ISSUES MANAGEMENT
Survey or Research-Driven PR
Partner Relations
Internal Communications
Financial PR
Content writing - e.g. website copy, annual results, e-guides, or reports.
FLEXIBILITY...
WE CHARGE FOR OUR TIME. WITHIN EACH PACKAGE WE HAVE ESTIMATED THE TYPICAL ACTIVITIES THAT THE RESPECTIVE BUDGET ALLOW FOR.
HOWEVER, BASED ON YOUR OBJECTIVES AND REQUIREMENTS, AN ACTIVITY CAN BE 'SWAPPED' FOR ANOTHER THAT IS MORE RELEVANT ON AN ONGOING OR MONTHY BY MONTH BASIS.
UPON APPOINTMENT: PREPARATION & STRATEGIC PLANNING FOR EVERY NEW CLIENT
Before we get stuck-in to the implementation stage, we take the following steps to enable us to deliver a PR programme that hits the mark.
1. Free messaging workshop, so we get to know your business and brand in detail. Held via Zoom and typically lasting three hours, this initial workshop is a great way for us to get under the skin of your business, and to delve into your key messaging based on your sense of purpose (your brand's 'why'), what you do, and how you do it.
2. Creation of the PR programme over the desired length of time, linked to KPIs that consider your business objectives. These can include website visits, sales, new client sign-ups, new partners, a change in sentiment from negative and/or neutral to positive, and capital raising (investor relations).
3. Creation of a key messaging document to educate the PR programme, ensuring we are always 'on-message'.
CONTACT US TO DISCUSS our packages or our bespoke services.
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